This webinar features practitioners leading first-generation college student programs from El Camino College, Santa Clara University and the University of California, Los Angeles sharing their experiences utilizing social media to connect with students, promoting their work on campus and across the broader community. They will share lessons learned and strategies they have developed while expanding their social media presence across a range of platforms including Instagram, LinkedIn, Facebook, Twitter and more.

Attendees will be able to:

• receive an overview of social media platforms and how they can be used to advance first-generation college student programs;
• learn how unique social media platforms can be used to achieve specific programmatic goals;
• understand strategies for starting and sustaining a social media presence; and
• grasp how social media platforms can increase attendance and raise awareness of programs and services.